"Core Concepts of Marketing" is one of the free open textbooks for Certificate level. Feel free to use, adapt and modify the content to your own needs, and share the improved content with others because the book is offered under Creative Commons (CC) license. It allows users to repurpose the materials under the condition that original authors’ contribution is acknowledged.
This selection and arrangement of content as a collection is copyrighted by John Burnett. This book is licensed under a Creative Commons Attribution ShareAlike 4.0 license (http://creativecommons.org/licenses/by-sa/4.0/). The Global Text Project is funded by the Jacobs Foundation, Zurich, Switzerland. Collection structure: 2008.