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Introduction

22 July, 2015 - 17:31

Changes in the economy and labour market mean that the process of teaching entrepreneurship is becoming increasingly important and is subject to impacts on a wide scale. For example, entrepreneurship is becoming an instrument for the European Union 1, supporting, inter alia, the solution to the problem of youth unemployment. The correctness of this trend is confirmed, for example, by Matlay's study 2, which followed the fate of 64 graduates from a school of entrepreneurship. It turned out that "over the ten-year period under scrutiny, none of the graduates became unemployed or acquired employee status."

The Polish operational program for 2014-2020 schedules a Program of Knowledge, Education and Development with 4.69 billion Euros allocated to it 3. The effectiveness of programs and methods of teaching entrepreneurship are therefore becoming crucial for their optimum utilization.

This study analysed the results of a diagnosis carried out using the methods of projection, on the shaping of consumer orientation competence that is being developed in the recipients of these educational activities. Areas were also identified areas where attention should be focused and which should be impacted on, and ways are identified in which this can be done in the course of teaching. It is a response to the objection to the schools of entrepreneurship from some researchers that the programs and teaching methods do not fully meet the needs of people who are to lead companies in the future.