Another method of doing business overseas has come in the form of US Commercial Centers8.A commercial center serves the purpose of providing additional resources for the promotion of exports of US goods and services to host countries. The commercial center does so by familiarizing US exporters with industries, markets, and customs of host countries. They are facilitating agencies that assist with the three arrangements just discussed.
US commercial centers provide business facilities such as exhibition space, conference rooms, and office space. They provide translation and clerical services. They have a commercial library. They have commercial law information and trade promotion facilities, including the facilitation of contacts between buyers, sellers, bankers, distributors, agents, and government officials. They also coordinate trade missions and assist with contracts and export and import arrangements.
- International marketing involves the firm in making one or more marketing decisions across national boundaries.
- The debate between standardization versus customization of the international marketing strategy is unsettled; best to consider on a case-by-case basis.
- There are many reasons to enter an international market led by large market size and diversification.
- There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties.
- The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, US commercial centers, trade intermediaries, and alliances.