Demand curve Quantity demanded at various price levels.
Nonprice competition Organization uses strategies other than price to attract customers.
Price war Pricing significantly lower than competition.
Penetration pricing Accepting a lower profit margin during the introduction of a product.
Price skimming Price set relatively high to generate a high profit margin.
Price lining Selling a product with several price points.
Quantity discounts Reduction in base price given as the result of a buyer purchasing some predetermined quantity of merchandise.
Seasonal discounts Price discount given on out-of-season merchandise.
Cash discounts Reduction on base price given customers for paying cash or paying within a short period of time.
Trade discount Price reductions given to middlemen to encourage them to stock and give preferred treatment to an organization's product.
Spiffs Prize money given to retailers to pass on to the retailer's sales personnel for selling certain items.
Price bundling Grouping similar complementary products and charging a total price that is lower than if they were sold separately.
Mark-up Difference between the average cost and price of a product.
Break-even price Price that will produce enough revenue to cover all costs at a given level of production.
Value-based pricing What that product is worth to that customer at that point in time.