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Traditional multinationals have tried to do everything on their own as they entered each market They can't do that any more because the skills and products required to compete worldwide have increased greatly. . .. The future key factor for success for multinationals will be their ability to develop and enhance company-to-company relationships, particularly across national and cultural boundaries.
Kenichi Ohmae
Triad Power: The Coming Shape of Global Competition (New York: Macmillan, 1988).
LEARNING OBJECTIVES
After studying the material in this chapter, the student should be familiar with the following concepts:
(1) Global consortia
(2) Restructuring and rationalization
(3) Macroengineering projects
(4) Commercialization and industrialization of space
(5) The four paramount traits of the twenty-first-century executive
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