The data obtained provide some evidence for a possible improvement in the process of entrepreneurial education. They show that in order to teach it, ideas and beliefs must be disclosed, discussed, and undergo informed modification, and that formal knowledge must be provided on this basis. According to Morgan "the individual responds to his/her perception of the situation in which s/he finds him/herself. Through the metaphors we can reach this perception, identify it, and then we can modify it. This will then be reflected in a real change in the way people act." 1
The diagnostic approach applied may be used in the course of learning. The teacher can ask the participants to complete the projection questionnaires presented in this paper, and then discuss the content contained therein jointly with them. It is also possible to use the methods applied in marketing research, such as personification, animalisation, or collage.
The purpose of education is to teach business thinking and a perception of the world in terms of market rules. Only on this basis can information and tools of company management be provided that will be applied on the basis of pro-effectiveness reasons and this will help to make a profit. Entrepreneurs need to know why they are using these tools, because their work is not activity reconstructed in accordance with prescribed procedures, but a continuous search for relevant solutions to a changing situation.
With respect to the research process, it is probably worth checking the results obtained using other diagnostic techniques. Metaphorical statements should not be regarded as constituting a fully adequate picture, but as a signal that it is worthwhile to look more closely at the issues identified. However, we can assume that if someone metaphorically describing reality as s/he sees it does not include certain elements, these are not important to him/her, and s/he will not be guided by them in their decisions.
Much could be made also by the analysis of the responses of individuals. It would also be interesting to carry out this research in groups that are different in terms of motivation by which they were guided in starting a company. The resulting material may also be an inspiration for further research, for example, on the relationship to competition. It seems significant and should be further checked what the respondents are thinking of saying that they need counselling and emotional support, with little indication of the demand for knowledge, which for education is particularly disturbing.
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