This strategy develops and modifies attitudes that relate to creativity:
- Originality.
- Problem solving.
- Curiosity.
- Open-mindedness.
Developing originality means developing the imaginative processes that are integral factors of original creativity. Originality is key as the factor bringing about interesting, unusual, and surprising ideas. The object is not to repress fantasy but to stimulate it. We can think about innovative ideas, thereby imagining the world as if we had to create it anew as a project. Developing problem solving means developing the imaginative processes as integral factors of original creativity. Originality is the key here, too, bringing about interesting, unusual, and surprising ideas. Again, the object is not to repress fantasy but to stimulate it, exploring many possibilities over time that provide innovative responses to an identified problem. Developing curiosity requires us to awaken it in writing, developing original questions that provoke interesting discussions. Developing open-mindedness means encouraging flexibility of thought, which is an important aspect of creativity. If one method does not result in immediate gains, then another method may be attempted. People must give opinions about real and imaginary cases of life, and try to choose some adopted behaviours in order to provoke change and improve experiences.
We may, at this point, have acquired the ability to look the same things, the same needs, or problems as others but in a different manner: for example, searching for new ways to sell, or to change a product or service with respect to its location, and content, for example. This quality gives people the tools to find ways to make more with less, to reduce costs, streamline processes and systems, increase profitability, find new uses for products, search for new market segments, differentiate between potential workers’ curriculum vitaes, develop new products, and potentially many more benefits.
Walt Disney used to say: “Creativity is like a gym: we become stronger how much more is the training” 1. With this philosophy, he created a method based on three types of personality:
- The Detailer — which means the trouble-shooter who lives in us all and which evaluates ideas systematically in the belief that all ideas should be evaluated and analysed logically.
- The Designer — which means the innovator who lives in us all analysing ideas with the intention of developing new ways of acting and making projects possible.
- The Dreamer — which is the child inside us all, looking for opportunities instead problems in an innovative way.
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