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The objectives of the introductory course are as follows:
- To offer knowledge on housing development with regard to basic requirements for entrepreneurs to start a career as housing developers. Emphasis is placed on the requirements imposed by current housing laws and specific acts.
- To expose prospective house builders to the related processes, procedures, and legislations of housing development—from acquiring or purchasing land to handing over the houses to homebuyers. Such exposure includes conversion and subdivision of land, obtaining approval for building plans, application for developer licenses and advertising permits, as well as obtaining ‘Certificates of Occupancy’ and other pertinent requirements and documents.
- To present holistic guidance in planning and developing properties, such as training on how to conduct feasibility studies, plan cash flows, and prepare progress and project management reports.
- To find proof for, or to verify, financing and insurance facilities available to house buyers and project developers.
- To provide participants with opportunities to acquire first-hand experiences while receiving support and guidance from experienced developers on how to be successful.
The module includes the following:
- Introduction to the Housing and Property Industry:
- Current scenario of the housing industry in Malaysia.
- Significance of the industry.
- Strength, weakness, opportunity, and threat (SWOT) analysis.
- Housing demand and market analysis.
- Career as Housing Developers:
- Who is the developer? What does he/she do?
- Requirements of a housing developer.
- Career opportunities provided by the industry.
- Advantages of being a developer.
- Step-by-step strategy for becoming a developer.
- Procedures for Land Acquisition:
- Type of land ownership.
- Guidelines for land acquisition.
- Identification of strategic land.
- Direct purchase vs. joint venture (JV).
- Terms and Conditions for Property Development Approval:
- Application for planning approval.
- Application for land conversion and subdivision.
- Building and infrastructure plan approval.
- Application for occupational certificate for handing over a property.
- Procedures in Acquiring Developer’s License and Advertisement Permit:
- Application for a developer’s license.
- Application for a sale and advertisement permit.
- Facilities provided in portal MHLG.
- Housing Sale and Marketing Strategy:
- Recognizing the housing market through statistical data.
- Marketing mix— the 4Ps principle (product, price, promotion, and place).
- Convincing people to purchase.
- Common modes of marketing—advertisement, promotion, agent, etc.
- Bank Financial Loan Facilities:
- Funding facilities provided by banks.
- Preparation of a working paper.
- Application and claim conditions and procedures.
- End financing for purchasers.
- Conditions of offer.
- Treasury Housing Loan Facilities:
- Funding facilities provided by the Treasury Department, Ministry of Finance.
- Application and claim conditions and procedures.
- Conditions of offer.
- Common mistakes made by applicants.
- Cash Flow Analysis:
- Factors that affect project viability.
- Feasibility analysis.
- Cash inflow and cash outflow.
- Project Implementation and Control:
- Procedures and types of contract.
- Progress and performance report.
- Monitoring your project.
- Strategy for Initiating Business in Housing Industry:
- Starting a housing business.
- Dos and don’ts.
- Project development from the contractor and developer perspective.
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