A brand’s value is a financial representation of a business’s earnings due to the superior demand created for its products and services through the strength of its brand. Brand value is the absolute financial worth of the brand as it stands today. Accordingly, the brand’s value can be compared to the total value of the business as it would be assessed on the stock exchange.
The winner and number 1 global brand on Interbrand’s 2009 list, once again, is Coca-Cola, which has topped the list for more than 20 years. IBM is number 2,Microsoft ranks third, GE comes in fourth, and Nokia has moved up to fifth position. Rounding out the top 10 are McDonald’s (6), Google (7), Toyota (8), Intel (9), and Disney (10).
Interestingly, not one of the 100 Best Global Brands emanates from the developing world, at least for now. But Interbrand’s research suggests this may soon change. With their huge populations, there is a decided shift in economic power to countries like China, India, Russia, Brazil, and Africa, and former global giants are making way for new leaders from fast developing markets.
The following brands are strong leaders in their home markets and already show some early signs of globalization:
- China: Lenovo (PCs), Haier (refrigerators, Tsingtao (beer)
- India: Tata (communications and information technology, engineering, materials, services, energy, consumer products, and chemicals), Reliance(energy and materials), ArcelorMittal(steel)
- Russia: Kaspersky Lab (information security to computer users, Aeroflot(airline), Gazprom (gas)
- South Africa: MTN (communications), Anglo American (mining), SABMiller(beer and soft drinks).
- Brazil: Banco Itaú(finance), Vale (mining), NaturaCosmético(cosmetics)
- 瀏覽次數：1147
