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REFERENCES

15 January, 2016 - 09:51
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  1. Dictionary of Marketing Terms, Peter D. Bennett, Ed., American Marketing Association, 1988, p. 54.
  2. "A New Recipe for the Family Dinner," Adweek, April 27, 1992, p. 46.
  3. Theodore Levitt, "Marketing Myopia," Harvard Business Review, July-August, 1960, pp. 45-66.
  4. Shelby D. Hunt and John J. Burnett, "The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model," Journal of Marketing, Summer 1982 pp. 11-26.
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