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QUESTIONS

15 January, 2016 - 09:52
  • What are the reasons a firm might engage in exporting?
  • How does the economic environment affect international marketing activities?
  • How does the cultural environment affect international marketing activities?
  • How does the technological environment affect international marketing activities?
  • Briefly describe the major strategies a firm might use to enter a foreign market.
  • Why are prices often lower in foreign markets than in domestic markets?
  • What are the differences between straight extension, communication adaptation, product adaptation, dual adaptation, and product invention strategies?
  • What are the reasons why a firm might enter a foreign market by means of a joint venture strategy?
  • Briefly describe the methods of distribution used by direct exporters.
  • Why does direct investment in foreign markets afford marketers the greatest degree of control over international marketing activities?