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REFERENCES

15 January, 2016 - 09:52
  1. Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn, Integrated Marketing Communications, 1993, Chicago: NTC Business Books.
  1. Tom Duncan, "A Macro Model of Integrated Marketing Communications:" American Academy of Advertising Annual Conference, 1995, Norfolk, VA.
  1. Melanie Wells, "Many Clients Prize Agency Efficiency over Creativity," Advertising Age, May 16, 1994, p.28.
  1. Terrance A. Shimp, Advertising Promotion, Fifth ed., 2000, The Dryden Press, p. 561.
  1. Ann M. Mack, "Banner Daze," Adweek, May 22, 2000, p.86.
  1. "Shaping the Future of Sales Promotion," Council of Sales Promotion Agencies, 1990, pp. 3.
  1. "Careers in Public Relations," Public Relations Society of America, Summer 1989, pp.18-30.
  1. Regis McKenna, "Relationship Marketing," 1991, Reading, MA, Addison-Wesley Publishing Co.
  1. Don E. Schultz, "Make Communications Worth the Profits," The Marketing News, January 15, 2001, p. 13.