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Evaluation Research

19 October, 2015 - 09:19

As you may recall from the definition provided in "Introduction", evaluation research is research that is conducted to assess the effects of specific programs or policies. Evaluation research is often used when some form of social intervention is planned, such as welfare reform or school curriculum change. It might be used to assess the extent to which intervention is necessary by attempting to define and diagnose social problems, and it might also be used to understand whether applied interventions have had their intended consequences. Let’s consider a couple of specific examples of evaluation research to better understand how and when it is employed.

In "Introduction", I mentioned my experience conducting evaluation research with a transitional housing program. Among other services, workers at the transitional housing locations counseled residents on finding and maintaining employment. One purpose of the evaluation research therefore was to determine whether residents felt they were able to transition successfully back into their communities after a period of institutionalization by obtaining employment that could sustain a life outside of the transitional housing site. This outcomes assessment was conducted in order to determine whether the jobs counseling provided by the transitional housing employees produced the desired goal of preparing residents for finding and maintaining employment.

My first experience with evaluation research occurred during my senior year of college. That year, I conducted an internship at a hospital development office. My main task as an intern was to help the office assess how effective it had been in the preceding years in meeting its goal of raising local awareness of and support for the hospital. Using interview research methodology, I collected data from hospital employees and board members as well as members of the local community to learn about what people knew about the hospital, its development office, and the hospital’s services and needs. This project culminated in written report and a final presentation to several members of the hospital board in which I and the development office director outlined several recommendations for future development office activities based on the feedback provided by the people I had interviewed. Being able to apply what I’d learned in my research methods class to a real-world problem and solutions was an invaluable experience. Not only that, while gaining this experience I was able to contribute to the well-being of my community by helping a needed local resource (the hospital) find ways to improve its relationship with the community. Perhaps you could look for similar opportunities in your community. Of course, this specific example isn’t one of “doing research for a living,” as suggested by this section’s title, but it certainly gave me an experience worth noting on my resume and got me in the door of several potential employers for interviews when I began looking for jobs.

There are many other instances of applied evaluation research conducted by social scientists who are employed by firms for their skills as researchers. Just google the phrase evaluation research firm and you’ll find scores of examples. Different firms may specialize in different areas of research. For example, Hoffman Clark & Associates, a California-based firm, specializes in public health and K–12 education assessment (http://www.hoffmanclark.org/index.php). Arizona firm LeCroy & Milligan Associates Inc. conducts evaluation research in the areas of criminal justice and health and human services (http://www.lecroymilligan.com/index.html). In Colorado, Outcomes Inc. focuses on children and families (http://www.outcomescolorado.com/home). Wilder Research, based in Minnesota, conducts evaluation research designed to help strengthen families and their communities (http://www.wilder.org/research.0.html). Massachusetts firm Social Science Research & Evaluation Inc. specializes in, among other areas, evaluation research on highway safety and transportation (http://www.ssre.org/index.html). Finally, Inventivo Design LLC in Colorado tailors its evaluation research services to corporations wishing to assess whether their investments “meet the goals of management and deliver on objectives” (http://www.inventivodesign.com). As you can see from this very limited sampling of evaluation research firms, employment as an evaluation researcher could take you to just about any area of the country and involve work with any number of industries and sectors.