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LEARNING OBJECTIVES
- Define and describe standardized interviews.
- Describe how quantitative interviews differ from qualitative interviews.
- Describe the process and some of the drawbacks of telephone interviewing techniques.
- Describe how the analysis of quantitative interview works.
- Identify the strengths and weaknesses of quantitative interviews.
Quantitative interviews are similar to qualitative interviews in that they involve some researcher/respondent interaction. But the process of conducting and analyzing findings from quantitative interviews also differs in several ways from that of qualitative interviews. Each approach also comes with its own unique set of strengths and weaknesses. We’ll explore those differences here.
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