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LEARNING OBJECTIVES
- Identify the main issues that both qualitative and quantitative interviewers should consider.
- Describe the options that interviewers have for balancing power between themselves and interview participants.
- Describe and define rapport.
- Define the term probe and describe how probing differs in qualitative and quantitative interviewing.
While quantitative interviews resemble survey research in their question/answer formats, they share with qualitative interviews the characteristic that the researcher actually interacts with her or his subjects. The fact that the researcher interacts with his or her subjects creates a few complexities that deserve attention. We’ll examine those here.
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