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13 May, 2016 - 13:23

Introducing Marketing, First Edition benefits from insights provided from marketing educators around the country that carefully read and critiqued draft chapters. I am pleased to express my appreciation to the following colleagues for their contributions:

Joe K. Ballenger

Stephen F. Austin-State University Dong Jin Lee

State University of New York (SUNY), Binghamton Amit Bhatnagar

University of Wisconsin, Milwaukee

Thomas L. Ainscough-College of William and Mary

Jeffrey B. Schmidt

University of Illinois at Urbana-Champaign

James V. Spiers-Arizona State University

For the Wiley edition, I would also like to thank the Wiley team including my editor, Jeff Marshall, marketing manager, Charity Robey, production editor, Norine Pigliucci, Cindy Rhoads, Dawn Stanley, Mike Brennan, and Elyse Rieder for their hard work and support of this project. A great deal of thanks also goes to my friend and colleague, Pallab Paul, for his outstanding contribution to the website.