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REFERENCES

13 五月, 2016 - 13:23
  1. Henry Assael, Consumer Behavior and Marketing Action, 3rd ed., Boston: Kent Publishing, 1987, p. 84.
  2. James Bettman, An Information Processing Theory of Consumer Choice, Reading, Mass: Addison Wesley, 1979.
  3. Richard E. Petty, John T. Cacioppo, and David Schumann, "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research 10, September 1983, pp. 135-146.
  4. L. Festinger, A Theory of Cognitive Dissonance, Stanford, Calif.: Stanford University Press, 1957.
  5. Richard Petty and John T. Cacioppo, "Issue Involvement as a Moderator of the Effects on Attitude Advertising Content and Context," in Advances in Consumer Research, ed. K. B. Monroe, Vol. 8, Ann Arbor, Mich., 1981.
  6. William O. Bearden and Michael G. Etzel, "Reference Group Influence on Product and Brand Choice," Journal of Consumer Research, September 1982, pp. 183-194.
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  8. Martha Farnsworth Riche, "Psychographies for the 1990's," American Demographics, July 1989, pp. 25-6, 30-2.
  9. William A. Dempsey, "Vendor Selection and the Buying Process," Industrial Marketing Management 7, 1978, pp. 257-67.