Introducing Marketing, First Edition benefits from insights provided from marketing educators around the country that carefully read and critiqued draft chapters. I am pleased to express my appreciation to the following colleagues for their contributions:
Joe K. Ballenger
Stephen F. Austin-State University Dong Jin Lee
State University of New York (SUNY), Binghamton Amit Bhatnagar
University of Wisconsin, Milwaukee
Thomas L. Ainscough-College of William and Mary
Jeffrey B. Schmidt
University of Illinois at Urbana-Champaign
James V. Spiers-Arizona State University
For the Wiley edition, I would also like to thank the Wiley team including my editor, Jeff Marshall, marketing manager, Charity Robey, production editor, Norine Pigliucci, Cindy Rhoads, Dawn Stanley, Mike Brennan, and Elyse Rieder for their hard work and support of this project. A great deal of thanks also goes to my friend and colleague, Pallab Paul, for his outstanding contribution to the website.
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