Various economic forces influence an organization's ability to compete and consumer's willingness and ability to buy products and services. The state of the economy is always changing. Interest rates rise and fall. Inflation increases and decreases. Consumers' ability and willingness to buy changes. The economy goes through fluctuations. Two aspects of the economy are consumer's buying power and the business cycle.
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Home » Core Concepts of Marketing » EXTERNAL CONSIDERATIONS IN MARKETING » EXTERNAL FACTORS THAT AFFECT PLANNING
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