The importance of language differences cannot be overemphasized, as there are almost 3,000 languages in the world. Language differences cause many problems for marketers in designing advertising campaigns and product labels. Language problems become even more serious once the people of a country speak several languages. For example, in Canada, labels must be in both English and French. In India, there are over 200 different dialects, and a similar situation exists in China.
You are here
Home » Core Concepts of Marketing » MARKETING IN GLOBAL MARKETS » THE INTERNATIONAL MARKETING ENVIRONMENT » The Social/Cultural Environment
- Front Matter
- Body Matter
- Back Matter