Americans seem to be fanatical about time when compared to other cultures. Punctuality and deadlines are routine business practices in the US. However, salespeople who set definite appointments for sales calls in the Middle East and Latin America will have a lot of time on their hands, as business people from both of these cultures are far less bound by time constraints. To many of these cultures, setting a deadline such as “I have to know next week" is considered pushy and rude.
You are here
Home » Core Concepts of Marketing » MARKETING IN GLOBAL MARKETS » THE INTERNATIONAL MARKETING ENVIRONMENT » The Social/Cultural Environment
- Front Matter
- Body Matter
- Back Matter