Because service products are so closely related to the people providing the service, ensuring the same level of satisfaction from time to time is quite difficult. Dentists have their bad days, not every baseball game is exciting, and the second vacation to Walt Disney World Resort may not be as wonderful as the first.
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Home » Core Concepts of Marketing » INTRODUCING AND MANAGING THE PRODUCT » CLASSIFICATION OF PRODUCTS » Goods Versus Services » Characteristics of Service Products
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