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The Advertising Department

13 May, 2016 - 13:23

A company advertising department can range from a one-person department to one employing 500 or more people. Regardless of the size, advertising departments share similar responsibilities:

  • formulating the advertising program
  • implementing the program
  • controlling the program
  • presenting the budget
  • maintaining relationships with suppliers
  • establishing internal communications
  • setting professional standards
  • selecting an advertising agency