Warehouse retailing is a relatively new type of retail institution that experienced considerable growth in the 1970s. Catalog showrooms are the largest type of warehouse retailer, at least in terms of the number of stores operated. Retail sales for catalog showrooms grew from USD 1 billion dollars in 1970 to over USD 12 billion today. Their growth rate has slowed recently, but is still substantial.
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Home » Core Concepts of Marketing » CHANNEL CONCEPTS: DISTRIBUTING THE PRODUCT » CHANNEL INSTITUTIONS: CAPABILITIES AND LIMITATIONS » Retailing » The Structure of Retailing
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