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13 May, 2016 - 13:23
  1. Wroe Alderson, "Factors Governing the Development of Marketing Channels," in R.M. Clewett (ed.), Marketing Channels for Manufactured Products, Homewood, IL: Richard D. Irwin, 1954, pp. 5-22.
  1. James L. Heskett, Marketing, New York: Macmillan Publishing Co., Inc. , 1976, pp. 265-267.
  1. Roger M. Pegram, "Selecting and Evaluating Distributors," New York: The Conference Board, Business Policy Study No. 116, 1965, p. 24.
  1. Louis W. Stem, and Ronald H. Gorman, "Conflict in Distribution Channels: An Exploration," in Distribution Channels: Behavioral Dimensions, ed. Louis W. Stern, New York: Houghton-Mifflin Co., 1969, p. 156.