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Making Competitive Moves

19 January, 2016 - 16:58
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Figure 6.2  Making Competitive Moves 
 

LEARNING OBJECTIVES

  1. Understand the advantages and disadvantages of being a first mover.
  2. Know how disruptive innovations can change industries.
  3. Describe two ways that using foothold can benefit firms.
  4. Explain how firms can win without fighting using a blue ocean strategy.
  5. Describe the creative process of bricolage.