Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.
LEARNING OBJECTIVES
- Describe the nature of focused cost leadership and focused differentiation.
- Know the advantages and disadvantages of focus strategies.
Companies that use a cost leadership strategy and those that use a differentiation strategy share one important characteristic: both groups try to be attractive to customers in general. These efforts to appeal to broad markets can be contrasted with strategies that involve targeting a relatively narrow niche of potential customers. These latter strategies are known as focus strategies. 1
- 21429 reads