Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.
LEARNING OBJECTIVES
- Name and understand the three concentration strategies.
- Be able to explain horizontal integration and two reasons why it often fails.
For many firms, concentration strategies are very sensible. These strategies involve trying to compete successfully only within a single industry. McDonald’s, Starbucks, and Subway are three firms that have relied heavily on concentration strategies to become dominant players.
- 2740 reads