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Unobtrusive Data Collected by You

16 February, 2016 - 10:43
Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.

LEARNING OBJECTIVES

  1. Define content analysis.
  2. Describe the kinds of texts that content analysts analyze.
  3. Name at least two examples of content analysis research.
  4. Define primary and secondary sources, describe their differences, and provide an example of each.
  5. Define physical traces and compare them to material artifacts.
  6. Outline the differences between manifest content and latent content.
  7. Discuss the differences between qualitative and quantitative content analysis.
  8. Describe code sheets and their purpose.

This section focuses on how to gather data unobtrusively and what to do with those data once they have been collected. There are two main ways of gathering data unobtrusively: conducting a content analysis of existing texts and analyzing physical traces of human behavior. We’ll explore both approaches.

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