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Resource-Based Theory

15 一月, 2016 - 09:20

LEARNING OBJECTIVES

LEARNING OBJECTIVES

  1. Define the four characteristics of resources that lead to sustained competitive advantage as articulated by the resource-based theory of the firm.
  2. Understand the difference between resources and capabilities.
  3. Be able to explain the difference between tangible and intangible resources.
  4. Know the elements of the marketing mix.