The book is organized in two sections. Competing in a Global World through Global Strategy as Business Model Change make up the first section. Competing in a Global World assesses how global the world economy has become and what implications that has for companies. The Globalization of Companies and Industries looks at globalization at the industry level. It asks the following questions: What is a global industry? What are the driving forces behind the globalization of industries? and What explains the dominance of particular countries or regions in global industries? Generic Strategies for Global Value Creation looks at generic strategies for creating a global competitive advantage, ranging from adaptation to aggregation to arbitrage. Global Strategy as Business Model Change introduces the concept of a business model to define global strategy formulation as changing or adapting a company’s core (domestic) business model to achieve a competitive advantage as it globalizes its operations or presence.
Target Markets and Modes of Entry through Globalizing the Management Model make up the second section of the book. Each chapter looks at the globalization decisions that have to be made about a particular component of a company’s business model or discusses a core competency associated with that component. Target Markets and Modes of Entry looks at decisions regarding which foreign markets to enter and why, when, and how to enter them. In other words, the chapter is about target-market selection and the timing and mode of market entry. Globalizing the Value Proposition discusses the globalization of the company’s core offerings and introduces the concept of a value proposition globalization matrix to guide strategic thinking. Global Branding addresses a related core competency: global branding. Globalizing the Value Chain Infrastructure looks at the globalization of the value-chain infrastructure, from research and development, to product development, to manufacturing, to distribution, to after-sale service. Global Supply-Chain Management follows this discussion with a survey of a closely related core competency: supply-chain management. Globalizing the Management Model rounds out the business model framework by looking at the globalization of a company’s management model.
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