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Measuring Market Attractiveness

17 九月, 2015 - 17:07

Four key factors in selecting global markets are (a) a market’ssizeandgrowthrate, (b) a particular country o r region’s institutionalcontexts, (c) a region’s competitiveenvironment, and (d) a market’s cultural, administrative, geographic, and economicdistancefrom other markets the company serves.