Marketing The process of planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Consumer/customers Individuals who have needs/wants that can be satisfied by the marketer's product or service.
Transaction An exchange between the person with the need and the organization selling the need-satisfying thing, inherently economic-based.
Internal marketing Attempting to ensure that all employees are positive ambassadors of the organization.
Competitive advantage Convince buyers (potential customers) that what you have to offer them comes closest to meeting their particular want or need at that point in time.
Marketing concept Understanding the consumer and working from the customer back rather than factory forward.