In addition to understanding general US demographic trends, marketing communicators must also recognize demographic groupings that may turn out to be market segments because of their enormous size, similar socioeconomic characteristics, or shared values. We examine three examples of demographic groupings by age that have or will become dominant market segments: baby boomers, Generation X, and the baby boomlet.
You are here
Home » Core Concepts of Marketing » EXTERNAL CONSIDERATIONS IN MARKETING » EXTERNAL FACTORS THAT AFFECT PLANNING » Social Trends
- Front Matter
- Body Matter
- Back Matter