You are here


13 May, 2016 - 13:23
  • Why is price an important part of the marketing mix?
  • Who typically has responsibility for setting prices in most organizations? Why?
  • Discuss the objectives which pricing policies can be established to accomplish.
  • What conditions are necessary if a "pricing above the competition" strategy is to be successful?
  • Discuss the alternative strategies that can be adopted in new product pricing. Under what conditions should each be used?
  • List some advantages of psychological pricing. What are some of the risks?
  • What are some of the more common types of discounts and allowances and the purpose of each?
  • What is price lining? What benefits does price lining hold for customers?
  • What advantage might a uniform delivered price have for a seller?