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13 May, 2016 - 13:23

Exchange function Sales of the product to the various members of the channel of distribution.

Physical distribution function Moves the product through the exchange change channel, along with title and ownership.

Marketing channel Sets of independent organizations involved in the process of making a product or service available for use or consumption as well as providing a payment mechanism for the provider.

Routinization The right products are most always found in places where the consumer expects to find them, comparisons are possible, prices are marked, and methods of payment are available.

Retailing Involves all activities required to market consumer goods and services to ultimate consumers.

Nonstore retailing Sales made to ultimate consumers outside a traditional retail store selling.

Wholesaling Includes all activities required to market goods and services to businesses, institutions, or industrial users.

Conventional channel A group of independent businesses, each motivated by profit, and having little concern about any other member of the distribution sequence.

Vertical marketing system Comes about when a member of the distribution channel assumes a leadership role and attempts to coordinate the efforts of the channel.

Channel role Defines what the behavior of the channel member should be.

Channel conflict Personal and direct friction; often suggests a potential confrontation.

Channel power A willingness to use force in a relationship.