- Acquire: Diane and her team can acquire cultural knowledge by identifying what they currently know and what they would like to learn. For example, if they know the communities
they need to reach have language challenges, the team can describe what they would like to learn to overcome those barriers. Based on this first piece, the team can develop strategies to
bridge the gaps between their knowledge. As they implement the plan, they can monitor and evaluate the success of the strategies.
- Build: It may be helpful to Diane and her team to create an advisory group of people from the communities they would like to reach. A group like this can provide them with peer
learning opportunities and offer guidance in the project. Additionally, they can build their cultural intelligence by attending local events or talking to people from the communities they
will market to. This provides them with an opportunity to check their assumptions and gather cultural information and facts.
- Contemplate: Diane seems ready to address the challenges, thus indicating that she is motivated and confident that herself and her team will end up successful. To keep their
spirits high, the team can identify moments of success from past projects as well as identify current successes. Creating environments where her team feels successful in their job and
accomplishment of goals will help Diane and her team to stay positive and focused. Doing this helps to increase their levels of self- efficacy and mindfulness.
- Do: As the team performs their strategies, their focus must be on cultivating respectful relationships with the communities. Diane and her team will need to pay attention to
how relationships are developed as well as how relationships are interpreted within the communities. Understanding this helps them shape messages that are not offensive or shaming.