(1) Briefly outline the internationalization process.
(2) Using the strategic approach developed by Root and the framework outlined in Figure 2.2 ,
prepare a report for a small- to medium-size electronics manufacturing company that wishes to venture overseas. Choose three countries: a large developed country in Europe, a large developing
country in the Pacific Basin, and a small developing country anywhere you wish. Use a scale from 1 ( Very favorable) to 5 ( Very unfavorable) to rank the three countries for each mode of entry.
Your report should explain and justify your ranking of each country.
(3) Assume that the company described above has decided to export its product, and develop an export business plan for the company. To obtain the necessary information, contact the Department
of Commerce or the Small Business Administration or check your library's government document section.
(4) Using some of the sources mentioned in Table 10.1, recommend five distributors in five
diff erent countries for the company described in question 3.
(5) Next Life Monument (NLM ) Inc., of Atlanta, Georgia, has received an inquiry from a consulting firm on the west coast concerning getting involved in a licensing agreement with a Chinese
state-owned company, China Marble and Granite ( CMG) Company. The Chinese will provide all the raw marble and granite and will absorb 20% of the output. The remaining 80% of the output will be
marketed by the British New Age and Life Improvement Company, Ltd. (NALI), of London, under the name New Age Monument. Upon approval of NLM, a small portion of the new product could be imported
to the United States by NALI's wholly owned subsidiary, NALI, U.S.A., registered with the state of California. Draw up a licensing agreement between NLM and CMG.
(6) The Japanese subsidiary of NALI in Tokyo has located a South Korean company that has recently discovered a huge deposit of marble. The Korean company lacks the capital and technology to
exploit this new find. Its extraction equipment and processing technology are antiquated and completely inadequate for this large endeavor, and both processes require large sums of money. Draw
up a minority joint venture agreement between the Korean material-rich company and each of the following: (1) a company that is rich in capital and poor in domestic investment opportunities;
(2) a company in the same business ( marble, stone, and cement extraction and processing) that has state-of-the-art technology; (3) a manufacturer of marble and stone machinery who cannot
export.
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