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REFERENCES

15 一月, 2016 - 09:51
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  1. Alvin A. Achenbaum, "Advertising Doesn't Manipulate Consumerism," Journal of Advertising Research, April 1972, p. 7.
  2. B. Charles Ames and James D. Hlavacek, Managing Marketing for Industrial Firms, New York, N.Y.: Random House, pp. 96-103.
  3. Ames, p. 102.
  4. Betsy D. Belb, "Discovering the 65+ Consumer," Business Horizons, May-June 1982, pp. 42-46.
  5. Alfred S. Boote, "Market Segmentation by Personal Values and Salient Product Attributes," Journal ofAdvertising Research, Vol. 21, No. I, February 1981, pp. 29-35.
  6. Kenneth Boulding, Economic Analysis, New York, N.Y.: Harper & Row, Inc, 1995, pp. 608-615.
  7. William R. Darden, w.A. French, and RD. Howell, "Mapping Market Mobility: Psychographic Profiles and Media Exposure," Journal of Business Research, Vol. 7, No.8, 1979, pp. 51-74.
  8. Duane L. Davis and Ronald S. Rubin, "Identifying the Energy Conscious Consumer: The Case of the Opinion Leader," Journal of the Academic of Marketing Science, Spring 1983, p. 185.
  9. Terry Elrod and Russel S. Winer, "An Empirical Evaluation of Aggregation Approaches for Developing Market Segments," Journal of Marketing Vol. 46, No.4, Fall 1982, pp.32-34.
  10. Ronald J. Frank, William Massey, and Yoram Wind, Market Segmentation, Englewood Cliffs, N.J.: Prentice-Hall, 1972, II.
  11. Martha Farnsworth, "Psychographies for the 1990s," American Demographics, July 1989, pp. 25, 28-30.
  12. H.H. Kassarjian, "Personality and Consumer Behavior: A Review," Journal of Marketing Research, Vol. 8, November 1971.
  13. William D. Wells, "Psychographies: A Critical Review," Journal of Marketing Research, May 1975, pp. 196-213.
  14. Joseph T. Plummer, "The Concept and Application of LifeStyle Segmentation," Journal of Marketing, January 1974, p. 33.
  15. David J. Reibstein, Christopher H. Lovelock, and Ricardo de P. Dobson, "The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior," Journal of Consumer Research, Vol 6., March 1980, pp. 370-376.
  16. Benson P. Shapiro and Thomas Y. Bonoma, "How to Segment Industrial Markets," Harvard Business Review, May-June 1984, pp. 104-110.
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