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- What are the reasons a firm might engage in exporting?
- How does the economic environment affect international marketing activities?
- How does the cultural environment affect international marketing activities?
- How does the technological environment affect international marketing activities?
- Briefly describe the major strategies a firm might use to enter a foreign market.
- Why are prices often lower in foreign markets than in domestic markets?
- What are the differences between straight extension, communication adaptation, product adaptation, dual adaptation, and product invention strategies?
- What are the reasons why a firm might enter a foreign market by means of a joint venture strategy?
- Briefly describe the methods of distribution used by direct exporters.
- Why does direct investment in foreign markets afford marketers the greatest degree of control over international marketing activities?
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