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- Thomas Nagle, "Pricing as Creative Marketing," Business Horizons, July-August 1983, pp.14-19.
- Robert A. Robicheaux, "How Important is Pricing in Competitive Strategy?" Proceedings of the Southern Marketing Association 1975, pp. 55-57.
- Bernard F. Whalen, "Strategic Mix of Odd, Even Prices Can Lead to Retail Profits," Marketing News, March 1976, p. 24.
- Peter Coy, ''The Power of Smart Marketing," Business Week, April 10, 2000, pp. 160-162.
Figure 9.7 A traditional retail ad.
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