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Conducting a survey is a form of interviewing. However, the difference between a survey and a more traditional interview is that the “interviewees”, or respondents in a survey, are generally anonymous and the results of the survey do not include individual identification of the “interviewees”. Survey interviews represent an aggregation of information rather than a personalized accounting of the topic.
There are several methods used to gather survey data:
- face-to-face interview
- telephone interview
- self-administered (by mail or online) interview
Each has its advantages and disadvantages, and each poses evaluation problems for communicators who may wish to use the information from a survey as a way to help define an audience.
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