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Cases

15 一月, 2016 - 09:48

Dutta, S., and A. De Meyer. 1998. E*trade, Charles Schwab and Yahoo!: the transformation of on-line brokerage . Fontainebleau, France: INSEAD. ECCH 698-029-1.

Galal, H. 1995. Verifone: The transaction automation company. Harvard Business School, 9-195-088.

McKeown, P. G., & Watson, R. T. (1999). Manheim Auctions. Communications of the AIS, 1(20), 1-20.

Vandermerwe, S., and M. Taishoff. 1998. Amazon.com: marketing a new electronic go-between service provider . London, U.K.: Imperial College. ECCH 598-069-1