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References

15 一月, 2016 - 09:48

Blattberg, R. C., and J. Deighton. 1991. Interactive marketing: exploiting the age of addressability. Sloan Management Review 33 (1):5-14.

Gopalakrishna, S., and G. L. Lilien. 1995. A three-stage model of industrial trade show performance. Marketing Science 14 (1):22-42.

Rayport, Jeffrey F., and John J. Sviokla. 1994. Managing in marketspace. Harvard Business Review 72 (6):141-150.

Sherry, J. F. 1990. A sociocultural analysis of a midwestern American flea market. Journal of Consumer Research 17 (1):13-30.