Available under Creative Commons-ShareAlike 4.0 International License.
Armstrong, A., and J. Hagel. 1996. The real value of on-line communities. Harvard Business Review 74 (3):134-141.
Peppers, D., and M. Rogers. 1993. The one to one future: building relationships one customer at a time . New York, NY: Currency Doubleday.
Pine, B. J., B. Victor, and A. C. Boynton. 1993. Making mass customization work. Harvard Business Review 71 (5):108-119.
Schmenner, R. W. 1986. How can a service business prosper? Sloan Management Review 27 (3):21-32.
- 瀏覽次數：1332
