您在這裡

References

15 一月, 2016 - 09:48

Schultz, D. E., S. I. Tannenbaum, and R. F. Lauterborn. 1994. The new marketing paradigm: integrated marketing communications . Lincolnwood, IL: NTC Business Books.

Zinkhan, G. M., and R. T. Watson. 1996. Advertising trends: innovation and the process of creative destruction. Journal of Business Research 37 (3):163-171.