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The death of distance

15 一月, 2016 - 09:48

In the mid-1960s, an Australian named Geoffrey Blainey wrote a classic study of the impact of geographic isolation on his homeland. He argued that Australia (and, of course, neighbors such as New Zealand) would find it far more difficult to succeed in terms of international trade because of the vast physical distances between the country and world markets. Very recently, Frances Cairncross chose to satirize Blainey's title, The Tyranny of Distance, by calling her work on the convergence of three technologies (telephone, television, and computer), The Death of Distance. She contends that "distance will no longer determine the cost of communicating electronically." For the distribution of many products--those that can be digitized, such as pictures, video, sound, and words- distance will thus have no effect on costs. The same is true for services. For all products, distance will have substantially less effect on distribution costs.