Available under Creative Commons-ShareAlike 4.0 International License.
Ansoff, H. I. 1957. Strategies for diversification. Harvard Business Review 35 (2):113-124.
Child, J. 1987. Information technology, organizations, and the response to strategic challenges. California Management Review 30 (1):33-50.
Quelch, J. A., and L. R. Klein. 1996. The Internet and international marketing. Sloan Management Review 37 (3):60-75.
Zinkhan, G. M. 1986. Copy testing industrial advertising: methods and measure. In Business marketing , edited by A. G. Woodside. Greenwich, CT: JAI Press, 259-280.
- 瀏覽次數：1760
