Available under Creative Commons-ShareAlike 4.0 International License.
Blattberg, R. C., and J. Deighton. 1991. Interactive marketing: exploiting the age of addressability. Sloan Management Review 33 (1):5-14.
Gopalakrishna, S., and G. L. Lilien. 1995. A three-stage model of industrial trade show performance. Marketing Science 14 (1):22-42.
Rayport, Jeffrey F., and John J. Sviokla. 1994. Managing in marketspace. Harvard Business Review 72 (6):141-150.
Sherry, J. F. 1990. A sociocultural analysis of a midwestern American flea market. Journal of Consumer Research 17 (1):13-30.
- 瀏覽次數：1707
