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Learning objectives
At the end of this chapter the reader will be able to:
- Describe the importance of community leadership to the management of tourism and show how leadership emerges and can be developed within a community.
- Describe the roles of leadership within a community.
- Develop a program to coordinate the community components of tourism.
- Understand the importance of visitor services and discuss how that function should be organized.
- Organize an effective program strengthening the public's awareness of tourism.
- Be able to define and correctly use the following terms: autocratic leader, democratic leader, laissez-faire leader, self-selection, promotional mix, advertising, publicity, public relations, sales promotion, personal selling,visitor services, hosting, tourist information center.
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